Whether you think of digital business transformation as enabling worker productivity, managing business performance through data, or exceeding evolving customer expectations, it can be tempting to embrace it by building digital things. Yet, this approach misses a big piece of the puzzle. While digital services might be the mechanism by which you address business and market needs, ultimately, they are not enough in and of themselves. To truly address customer and business needs, a digital business platform — a technology foundation from which to work — is required. Read the entire article written by Aater Suleman, CEO and Co-Founder at Flux7. Aater is a Forbes Technology Council.