How Digital Pharma is Driving Cloud Migration

By Flux7 Labs
May 5, 2015


The future of pharmaceutical companies is changing. From new ways to develop and extend the use of drugs, to direct patient communication, digital pharma is coming. Many industries have seen a surge in digital business models, but pharma has generally been seen as lagging, burdened by regulation, economic factors and traditional processes.

While many pharma CIOs understand the importance of a digital transition and aligning to a patient-centric model, the way forward is not clear. New value streams can be created through digital delivery of information and services, and more targeted therapies can be developed, based on data and analytics. Additionally, infrastructure can be reduced to the on-demand benefits of the cloud. These initiatives may appear to compete for IT leaders’ attention and resources, slowing the decision-making process.

Defining tomorrow’s innovation today

Analysts predict that, due in large part to newly available technologies and resources, the next 20 years of innovation in the pharmaceutical industry will be defined by the evolution of digital strategies in the next two years.

For this reason, leading pharmaceutical companies are focusing on public cloud implementation plans to create infrastructure that will enable new ways to develop and deliver services.

  • Customer Engagement – New methods and services to interact with consumers and collect more data for effective marketing, improving accurate dosing, and collecting additional data for a more complete health profile.

  • Internet of Things – Enabling and capturing data from wearable objects, devices and instruments.

  • Personalized Medicine – Understanding how drugs can affect individual, or groups of patients, using genomic analysis and trends.

  • Product Innovation – New R&D processes to discover new opportunities.

As IT leaders prepare for change, they may find, among other challenges, that their current architectures are inflexible and not able to support the services and applications needed to meet new initiatives.

They may also find a mis-match in the amount of resources and knowledge available to support changing business and processes and ensure compliance, while keeping the lights on.

Gaining Business Agility through AWS Migration

An AWS migration can help a company evolve to provide a more flexible infrastructure. But, migration does not need to happen all at once. Strategic public cloud implementation planning takes into account both the needs of the business and the needs of the IT team to control the amount of change, bring existing staff up to speed, and provide a successful proof of concept to stakeholders.

Balancing the need for incremental change and cost predictability in some groups with the need for innovation supported by rapid, frequent change with varying capacity and costs can be achieved through an initial cloud assessment.

Although many established organizations have long-term relationships with IT services vendors, AWS migration and digital strategy require experts to produce results-oriented solutions. Organizations also must reconsider their architectures on the whole. It is not simply enough to duplicate an architecture in the cloud. Care must be taken to evolve the architecture in order to take full benefit of cloud infrastructure as migration evolves.

First Steps, Best Practices

For many organizations, a whole-scale change to cloud infrastructure is just too great. Starting with a discrete application and using the migration of this single app to test the waters, establish best practices and let the team find their feet is a solid first step.

Longer-term transition to a strategic cloud model can be built upon the initial infrastructure assessment and plan, whether that is to migrate an existing application, or to build out new on-demand infrastructure for an innovation center. These initial islands of modernized infrastructure will grow and integrate, whether organically or through controlled process, depending on the style and preference of the organization.

To find out how one pharmaceutical organization started their cloud migration with an infrastructure assessment and application migration, click the button below.

Read the Case Study

Update: Flux7 have been recognized as official AWS Migration Consultants. Read more about our AWS Migration Services here


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