G6 Hospitality LLC owns, operates, and franchises more than 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the United States and Canada and the Hotel 6 brand in India. Having opened its 1,000 franchise location in 2018, G6 also has plans to franchise the Hotel 6 and Estudio 6 brands in Central America. Headquartered in Dallas (Carrollton), Texas, G6 Hospitality recently placed 73rd in Entrepreneur Magazine’s 40th Annual Franchising 500. The company has also been named a “Best for Vets” employer by Military Times and in 2018 was inducted into the Military Spouses Employment Partnership sponsored by the U.S. Department of Defense.
Flux7 is a best-in-class partner who supports G6 in its strategic technology transformation with services such as an AWS Migration to a microservices environment in support of G6’s business goals. Flux7 knowledge transfer ensures that G6 Hospitality can effectively use, maintain, and extend its new systems. Flux7 knowledge transfer phases have helped G6 seamlessly move from legacy systems to AWS, retiring technical debt while keeping core systems running smoothly and efficiently utilizing financial resources.
Read how we helped G6 achieve their three major business needs:
• Cloud-first approach to increase speed, flexibility, scalability
• Strategic technology transformation in support of business goals
• Increase the ‘option value’ of G6 Hospitality platforms
Embracing Technology as a Vehicle for Growth in the Hospitality Industry
Consumer expectations of hospitality providers—particularly lodging providers—change rapidly. What may have been considered a bonus just a year ago becomes standard in the minds of people seeking to make the most of their lodging and travel experiences.
Building and executing a holistic digital transformation strategy to keep up with customer expectations is key for survival in an increasingly competitive industry. With a clear aim to maintain and grow its leadership position in the economy lodging segment and stay true to its mission to offer travelers a clean, comfortable room with great services at a fair price, G6 Hospitality chose to focus on how it could use technology to pioneer new trends in the industry.
Hospitality Tecnnology Article: G6 CIO Dishes on Company’s Build or Buy Strategy
In the past three months, G6 Hospitality – parent company to Motel 6 and Studio 6 – has announced a series of strategic tech partnerships to make operations more agile and reduce overhead costs. In this exclusive interview, Hospitality Technology talks to Jessie Burgess, CIO & Head of Digital Commerce, about his views on technology, how legacy systems can hamper hotel companies’ success, and how G6 vets its technologies as it looks to either build new in-house solutions or partner with vendors. Burgess even sheds some light on what new technologies he thinks will impact hospitality in the near future and what G6 has in the pipeline for new tech announcements.
Digital Transformation Services for Hoteliers
Flux7 helps hoteliers maximize revenue opportunities by adopting DevOps automation and optimizing digital platforms that support business goals and streamline business activities. With our strategy and skilled teams, hoteliers achieve:
Increase Competitiveness in an Asset-Lean World
Grow Your OTA Rank and Global Reach
Increase Customer Acquisition
Support Customer Loyalty
Hospitality Industry Resources
“Our teams have embraced the cloud journey and the skills they’ve gained in training with Flux7. We’ve seen a noticeable positive and enthusiastic spirit cultivated within our teams. I always stay excited about what’s ahead. I’m happy about what we’ve achieved so far, but I know we’re only scratching the surface of what we can achieve for the business.”
“Running on AWS, our system has already exceeded rates of over 500 transactions per second with seamless elasticity,”
“We’ve realized 100 percent uptime on our AWS cloud-based Above Property distributed reservation system since the initial deployment in 2017. That was not possible with our legacy on-premises CRS,”
“We worked closely with Flux7 and AWS to get familiar with AWS-native tooling and AWS security best practices. We consistently review our security setup and configurations.”
“Flux7 became a part of our team and was involved with our operation very closely. Though they are a separate entity, no one treated them as such. It felt like we were all in this journey together as they opened us up to the art of the possible on AWS.”
“Flux7 brought a training process and methodology to the table. They assigned homework to the team, embraced and insisted on questions during the daily standup, and provided hands-on training.”
“While in the building phase, we need people who are one hundred percent dedicated to the project, and that’s where the Flux7 team — and their AWS experience — came in. They have the know-how which allows them to work at increased speed, with decreased mistakes and greater throughput.”