Companies establishing their technology priorities for the age of the customer face an uphill battle against legacy systems and outdated technologies. This report outlines the technologies that technology leaders should prioritize to kick-start customer engagement and lay the groundwork for continued growth including: web and mobile interfaces for customer engagement; data and analytics to understand customers; identity management to protect and serve customers; and cloud computing to move to the future of software.
The pervasive need for superior digital customer and employee experiences exposes old systems and outdated technologies that cannot deliver at the speed of the customer. Shifting your technology portfolio to one that is tuned to win, serve, and retain customers will take time.
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• How to establish a technology foundation primed for growth
• What technology areas to focus on to improve customer engagement
• Why the customer lifecycle should guide technology investment
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