Digital Transformation for the Hotel Industry by AWS Experts

Digital Transformation Services for the Hospitality Industry

Increase Customer Acquisition and Retain Franchisees with Agile IT

Flux7 helps hoteliers maximize revenue opportunities by adopting DevOps automation and optimizing digital platforms that support business goals and streamline business activities. Greater system agility allows hoteliers to react quickly to:

Address expanding OTA needs;

Dynamically deliver marketing campaigns and new online customer experiences and;

Actively support franchisee demands for optimized operations.

Yet, at a technical level, many hotel brands struggle to evolve their IT processes and create an agile system that would allow them to create a competitive advantage through better OTA communication, enhanced customer experiences or operational improvements.

Hoteliers can improve customer acquisition, optimize back-end business systems and retain franchisees with an agile IT platform that employs DevOps automation to grow IT productivity. Successful hoteliers use these freed resources to expand their ability to experiment with new customer campaigns, develop and maintain APIs for global OTAs and create differentiated customer experiences that grow loyalty and optimize revenue-per-room.

With Flux7 strategy and skilled teams, hoteliers:

Increase Competitiveness in an Asset-Lean World

Reduce operational overhead and grow IT productivity with DevOps automation and system agility. Gain resources for business initiatives by automating time-consuming manual tasks.

Grow Your OTA Rank and Global Reach

Stay at the top of the recommendation list with OTA APIs that expose more, consistently fresh data. Expand global reach with APIs for market-specific OTAs.

Increase Customer Acquisition

Accelerate marketing efforts by quickly launching microsites and campaigns. Meet customer expectations for always-available booking with a scalable architecture. Collect and analyze customer insights for iterative improvement.

Support Customer Loyalty

Personalize customer loyalty experiences with integrated loyalty applications. Grow customer trust with PCI compliance and enhanced security supported by best practices such as Security by Design principles. Gain a complete, 360 view of the customer.

Download Flux7's Hospitality Services Guide

As a hotel executive, you know exactly what it takes to ensure your guests get a good night’s sleep. Yet, for many industry executives, there’s much keeping you awake. From direct booking wars to optimizing operations, from gaining a 360-degree view of the customer to retaining franchisees, there are many moving parts
that must be successfully managed to succeed in today’s volatile, uncertain and increasingly competitive marketplace.

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Convert customers with always available, scalable systems

Flux7 collaborates with your team to build and launch a highly available booking platform that will automatically scale to meet fluctuating demand. DevOps automation increases website agility, assuring a positive customer experience, and a dynamic IT platform enables technologies that make your hotel brand more search-friendly.

Quickly launch microsites and campaigns

Working with the AWS consulting team at Flux7, HomeAway launched a holiday customer acquisition campaign, Reroute Santa, to eight different markets and seven different languages around the world while scaling to meet traffic that peaked at different times. Designed for high availability, it reached over 300 million unique global viewers without a hiccup.

Expand reach with APIs for global OTAs

Flux7 works with hoteliers to create and offer special APIs to OTAs that expose more data to the OTA system while continuously offering fresh pricing data that helps grow rank and the billboard effect. We also work with hoteliers to expand reach to specific geographical markets with special APIs for OTAs like MakeMyTrip in India and Trivago in Germany.

Ensure security and PCI compliance

Enterprises benefit from our Security by Design framework. By building security in from the outset, we are able to code in security controls and ensure best practices for handling personally identifiable information and PCI requirements are used. Flux7 helps customers implement and use tools like AWS WAF, IAM, AWS KMS, HashiCorp Vault and more to architect secure, compliant systems from the ground up.

Accelerate infrastructure modernization

G6 Hospitality, the parent company of Motel 6 and Studio 6, is undertaking a major transformation of its technology platforms called IT 2.0 which has resulted in the successful move to a cloud-based HotelKey property management system, and a fully distributed, multi-cloud platform for distributed reservations, call center, content management capabilities, and more. Read how G6 is now able to react quickly on behalf of its more than 1,400 locations.

Gain a 360-degree customer view and actionable intelligence

Flux7 creates analytics infrastructure, IoT infrastructure, and cloud infrastructure for Big Data projects, helping retailers collect and connect data from different data channels, giving a 360-degree view of the customer. At Flux7, we focus on creating secure infrastructure for data stores that enable retailers to quickly and cost-effectively analyze information and make important data connections that accelerate customer and market insights, helping move new customer experiences to market faster.

Retain franchisees by optimizing for revenue per room

We help hoteliers optimize development and free developer resources that are better spent pursuing revenue opportunities than mundane, manual tasks. Flux7 helps apply DevOps best practices, build in automation wherever possible, and streamline processes, thereby optimizing operations through digital experiences that reduce overhead and grow data accuracy.

Maximize Revenue Opportunties. Contact our Team Today.

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